Second Facebook News Feed may Restore Diminishing Reach of Brands
Many marketers and digital publishers complain that Facebook has used algorithm tweaks to intentionally reduce the reach of brands in order to entice them to purchase more advertising. Companies have...
View ArticleRemoval of Fake Facebook Accounts May Impact Marketing & PR Efforts
Image source: C_osset via Flickr Facebook’s efforts to combat fake news, misinformation and other forms of misuse may impact marketing efforts on the social media network. Facebook marketers may see a...
View ArticleNew Features Boost Facebook Marketing for Pages
Image source: Wikimedia Commons Changes to Facebook Groups means the network’s forums will become even more valuable to marketers. With the changes, Facebook now allows marketers to participate in...
View ArticleThe Marketing & Measurement Quandary Brands Face on Facebook
Most social media marketers view Facebook as their most important platform, yet most marketers struggle for success and find it difficult to measure effectiveness on the network. Most marketers believe...
View ArticleFacebook Introduces New Metrics to Please Brands
Image source: Wikimedia Commons In an attempt to appease marketers and advertisers who are demanding better analytics, Facebook will introduce new metrics and measurement tools. In its announcement,...
View ArticleMedia Measurement Issue: Can Facebook Reach More People than the Census...
Facebook asserts that it can reach more young people in the U.S. than live the country. A Pivotal Research analyst discovered that Facebook’s Ad Manager claims to reach 41 million 18- to 24-year-olds...
View ArticleFacebook Refers Less Website Traffic – Publishers Seek Other Options
Facebook is referring less traffic to outside websites and the recent trend is prompting publishers and brands to promote their sites through other venues. Facebook surpassed Google as the top referral...
View ArticleShould Your Company Adopt Facebook Workplace for Business Communications?
Image source: Wikimedia Commons Facebook Workplace has introduced multi-company groups that allow users to include people from other organizations. The feature represents an important step in...
View ArticleThe Marketing Implications of Facebook’s Explore News Feed: Opportunity or...
Image source: BetaNews Facebook’s new Explore News Feed, a secondary news feed meant to introduce people to new content, holds huge implications for marketers. While the standard news feed includes...
View ArticleThe Problems with Facebook’s Advertising Principles
Marketers typically pay close attention when Facebook issues an announcement. Facebook’s blog post outlining its advertising principles certainly received widespread scrutiny, but probably not the kind...
View ArticleFacebook to End Engagement Baiting – Some Marketers Will Suffer
Facebook is cracking down on what it calls “engagement baiting,” the practice of encouraging people to provide likes, shares and other reactions to game its news feed algorithm. By soliciting...
View Article8 Possible Solutions to Declining Reach on Facebook
Organic reach of brands on Facebook has dropped substantially during the last few years and may continue to plummet to almost imperceptible levels. Facebook’s repeated algorithm tweaks now assign low...
View ArticleFacebook’s Local Section: A Potential Boon for PR & Marketing
Imagesource: Wikipedia Facebook is testing a new section for local news, events and announcements. If Facebook introduces the section to all users, public relations and marketing for local businesses...
View ArticleThe Marketing & Measurement Quandary Brands Face on Facebook
Most social media marketers view Facebook as their most important platform, yet most marketers struggle for success and find it difficult to measure effectiveness on the network. Most marketers believe...
View ArticleFacebook Introduces New Metrics to Please Brands
Image source: Wikimedia Commons In an attempt to appease marketers and advertisers who are demanding better analytics, Facebook will introduce new metrics and measurement tools. In its announcement,...
View ArticleMedia Measurement Issue: Can Facebook Reach More People than the Census...
Facebook asserts that it can reach more young people in the U.S. than live the country. A Pivotal Research analyst discovered that Facebook’s Ad Manager claims to reach 41 million 18- to 24-year-olds...
View ArticleFacebook Refers Less Website Traffic – Publishers Seek Other Options
Facebook is referring less traffic to outside websites and the recent trend is prompting publishers and brands to promote their sites through other venues. Facebook surpassed Google as the top referral...
View ArticleShould Your Company Adopt Facebook Workplace for Business Communications?
Image source: Wikimedia Commons Facebook Workplace has introduced multi-company groups that allow users to include people from other organizations. The feature represents an important step in...
View ArticleThe Marketing Implications of Facebook’s Explore News Feed: Opportunity or...
Image source: BetaNews Facebook’s new Explore News Feed, a secondary news feed meant to introduce people to new content, holds huge implications for marketers. While the standard news feed includes...
View ArticleThe Problems with Facebook’s Advertising Principles
Marketers typically pay close attention when Facebook issues an announcement. Facebook’s blog post outlining its advertising principles certainly received widespread scrutiny, but probably not the kind...
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